How Much Do Butcher Shops Make? (Average Butcher Shop Revenue Data 2024)

How Much Do Butcher Shops Make? (Butcher Shop Profit Margin)

It’s no secret that lots of Americans love meat! In fact, The Food Industry Association’s 2022 Power of Meat report claims that a staggering 98.5% of American households buy meat.

And that’s not the only good news for butchers, because a Fortune Business Insights analysis also found that the US meat market is projected to grow from $172.94 billion in 2021 to $215.76 billion by 2028, a 3.21% increase.

But don’t start counting your money just yet! After all, meat shops face some stiff competition, including supermarkets and online retailers. To stay competitive, it’s key that you understand how to drive sustained profitability for your business.

So, in this article we’ll explore how to boost butcher shop revenue and reduce costs to maximize your profits. We’ll also provide a breakdown of average monthly expenses for butcheries, and close with some tips for achieving long-term success.

Key Takeaways

• Running a profitable butcher shop requires you to maximize revenue while minimizing costs.

• The biggest expense for butcheries is inventory. However, rent, labor, and utilities can also be significant costs, along with other smaller expenses.

• Some key strategies for reducing costs include minimizing waste, building strong supplier relationships, investing in energy-efficient equipment, and streamlining operations with technology.

• Ways to increase butcher shop revenue include expanding your revenue streams, enhancing your product offerings and customer experience, and more.

• To ensure the long-term success of your meat shop, be sure to set goals and track them with key performance indicators (KPIs), regularly review your financials, and invest in your team.

Are Butcher Shops Profitable?

Butcher shops can certainly be profitable. However, it’s critical that you generate enough revenue and manage your expenses well.

Unfortunately, we were unable to find any reputable data regarding the average net profit margin for butcheries.

We should note, though, that most retail businesses operate on thin margins, often falling around 3%. So, it’s fair to expect your profit margin to fall anywhere between about 3% and 15%.

Some butcher shop owners have even made net profits as high as 20%. For example, one person on Reddit wrote about their experience operating a butchery that made an estimated $350,000 in annual revenue, earning them $70,000 in net profits.

Of course, keep in mind that your revenue and profit potential will depend on several factors, such as:

• Location

• Size

• Product mix

• Local competition

How Much Does a Butcher Shop Make? (Average Butcher Shop Revenue)

Before diving into revenue and cost optimization strategies, it's crucial to have a clear picture of what typical butcher shop cash flow looks like. 

This will help you set realistic goals and benchmark your performance against industry standards.

Butcher Shop Revenue

While we struggled to find a lot of data specifically about butcheries, we did find some interesting information on butcher shop revenue.

According to the Butchers’ 2023 Trends Report, there were 8,328 butcher shops driving a total $6.7 billion in revenue in 2021. 

This is the equivalent of $805,115 in annual revenue per shop, or $67,083 in monthly revenue per shop. While some made a lot more and others made a lot less, this is what the typical butcher shop can expect to drive in revenue.

The report also projects that, by 2027, 8,364 butcher shops in the United States will drive a total $7.16 billion in revenue. 

This is equal to an average of $856,049 in annual revenue per shop, or $71,337 in monthly revenue per shop.

Finally, keep in mind that these figures are just average. Your business’ performance might fall above or below this range.

For example, high-end butcher shops in affluent areas and those with additional revenue streams, such as catering services, are likely to be on the high end. Meanwhile, those in lower cost of living and low density areas will likely fall on the lower end.

Butcher Shop Profit Margins

While revenue is important, profit is what keeps your business thriving. Now, there are two types of profit margins to think about:

• Gross Profit Margin: Difference between your revenue and the cost of goods sold (COGS), representing the effectiveness of your inventory management and pricing strategy

• Net Profit Margin: Difference between revenue and all expenses, including COGS and other operating costs

Unfortunately, we were unable to find reliable data regarding what makes a good gross or net profit margin specifically for butcheries. 

Generally, however, it seems that a good gross profit margin to aim for is between 30% and 50%. 

Meanwhile, for net profit margins, it appears that 5% to 15% is a good margin to aim for.

Breakdown of Monthly Butcher Shop Costs

To maximize profitability, it’s key that you have a clear understanding of your operational costs.

So, to help you prevent expenses from eating into your butcher shop revenue, let’s explore a breakdown of typical monthly costs so you can take steps to minimize them.

1. Rent

Rent will be a significant expense for your butcher shop, but the cost will vary based on several factors, like location and store size.

For example, the cost of retail real estate will likely be much higher in a high cost of living city, like Boston, MA, compared to a lower cost of living city, like Witchita, KS.

Likewise, even rent prices in the same city can be a lot different depending on where exactly you’re located. 

For instance, while the asking price for retail space in Boston’s Back Bay area was about $100 per square foot, the asking price in South Boston was just $31.72 per square foot.

Additionally, because rent prices are typically determined by square footage of the space, your monthly rent cost will vary based on the size of the shop you lease. Generally speaking, you’ll likely want a space that’s about 800 to 1,500 square feet.

Given that the average rent for all retail spaces across the United States is $24.69 per square foot, the typical butchery might expect to pay between $19,752 and $37,035 in rent each year.

Just remember that this number will vary significantly based on the factors we just discussed. 

For example, at $100 per square foot, you could pay between $6,600 and $12,500 per month, though these more expensive locations likely come with more foot traffic and more affluent customers.

• Total Monthly Cost of Rent: $1,600 to $3,100 or more, depending on factors like location and shop size

2. Utilities

Utilities can be another considerable expense for butcher shops. In fact, this cost is often higher than other types of retail businesses due to refrigeration needs.

The utilities you’ll need to pay for include:

• Electricity

• Water

• Gas for cooking equipment

While we couldn’t find energy usage stats specifically for butcheries, the average restaurant tends to use about 43.9 kilowatt-hours (kWh) of electricity and 147.6 cubic feet of natural gas per square foot each year.

Though commercial electricity rates vary from region to region, the average across the United States was 12.66 cents per kWH in April 2024, according to the US Energy Information Administration (EIA). 

Using this rate, the typical butcher shop might expect to spend about $370 to $700 on electricity each month.

For commercial natural gas, Statista data indicates that the average cost per 1,000 cubic feet was $10.90 as of 2023. This means the average butcher shop would likely spend an additional $100 to $200 per month on natural gas.

• Total Monthly Cost of Utilities: $370 to $900 or more per month, depending on the size of your shop, your location, and your energy needs 

3. Insurance

You should also be sure you budget for insurance costs. According to Next Insurance, the two key types types of coverage you should secure are:

• Workers’ Compensation Insurance: Helps protect you if an employee suffers a workplace injury or work-related illness

  • Estimated Cost: $32 to $104 per month

• Commercial Property Insurance: Helps with replacement or repair costs for equipment, inventory, and real estate if damaged by a covered event, such as faulty sprinklers or frozen pipes

  • Estimated Cost: $64 per month

Keep in mind that there are other types of insurance you might want to obtain as well. It may be a good idea to consult with an insurance advisor to ensure you have all the coverage you may need.

• Total Monthly Cost of Insurance: $100 to $200 or more, depending on amount of coverage, claims history, and other factors

4. Equipment Leases

Another expense to consider for your butcher shop is the cost of leasing equipment, such as:

• Meat slicers

• Grinders

• Scales

• Refrigeration units

While some shops might choose to purchase equipment outright to reduce monthly costs, this does require a larger upfront investment.

Overall, this cost can vary depending on the types and amount of equipment you need. However, you can probably expect to spend between $500 and $2,000 per month on leasing equipment, unless you purchase it outright.

• Total Monthly Cost of Leasing Equipment: $500 to $2,000 or more depending on the types and amount of equipment; or, $0 per month if you buy it upfront

5. Licenses and Permits

As a food retailer, maintaining licenses and permits is critical to operating legally and building customer trust.

Of course, the exact documentation you need, as well as the costs, will differ depending on your state and local regulations.

However, be sure to do extensive research and consult with experts to ensure all of your licenses and permits are up to date. They may include:

• Health department permits

• Business licenses

• Food handling certifications

While this isn’t a super expensive cost, it’s still a crucial aspect of running your business. So, be sure to give it the attention it requires.

• Total Monthly Cost of Licenses and Permits: $100 to $300 per month

6. Inventory (Meat and Other Products)

Inventory will likely be your biggest expense by far. The exact cost will depend on the types of meat and other products you sell, with premium and organic options commanding higher prices.

As we mentioned earlier, the amount of revenue left over after inventory costs and production is your gross margin. Since a good gross margin to aim for is 30% to 50%, this means 50% to 70% of your revenue will go towards this expense.

Given that the average butcher shop revenue is between $800,000 and $850,000, you can expect to spend about $400,000 to $425,000 per year on the low end (50% gross margin).

Meanwhile, on the high end (30% gross margin), you can expect to pay between $560,000 and $595,000 towards inventory.

• Total Monthly Cost of Inventory: $33,000 to $35,000 (with 50% gross margin), or $47,000 to $50,000 (with 30% gross margin), though this cost can vary significantly based on several factors

7. Packaging Supplies

Going along with inventory, you’ll also need supplies to package your finished products. So, be sure to invest in items like:

• Butcher paper

• Plastic wrap

• Bags

You might even consider using custom packaging for prepared items.

Overall, the amount of packaging supplies you’ll need is dependent on the amount of inventory you’re moving. 

To get a better idea of how much you should purchase, it’s smart to track your sales numbers to understand your inventory turnover.

• Total Monthly Cost of Packaging Supplies: $300 to $1,000, but this can vary based on how much product you’re moving each month

8. Labor

Another one of the biggest costs for butcher shops is often labor. This includes salaries, wages, and benefits for butchers, counter staff, and potentially a manager.

Like many of the other costs in this breakdown, this cost can vary a lot based on skill level, experience, and local labor markets.

While Netsuite reports that the average retail labor cost percentage is anywhere from 10% to 20%, you’ll likely want to fall in the 15% to 20% range. 

After all, it’s key that you have skilled and knowledgeable employees who can help customers and give them the personal touch they lack at the supermarket, where meat products are typically cheaper.

By investing more in labor, you’re also making an investment in the customer experience, which is key to your business’ success.

• Total Monthly Cost of Labor: $10,000 to $14,000, though this will vary based on several factors

9. Marketing

Marketing is key for helping new customers discover your business and encouraging existing customers to come back. While it does require some investment, you’ll hopefully see returns if you do it well.

So, consider experimenting with multiple marketing strategies, including local advertising, social media promotion, and in-store marketing materials.

Once you’ve tried out some different tactics, analyze the results to see what seems to be working best. After you have a good idea of your most effective strategies, invest more in them so you can see a bigger return on your investment.

Think about dedicating just 1% to 2% of your revenue to marketing at first. Then, consider amping up your spend if it seems to be working well.

• Total Monthly Cost of Marketing: $600 to $1,500

10. Maintenance and Cleaning

One more cost to consider when running your butcher shop is maintenance and cleaning. After all, nobody wants to buy food from a place that looks unsanitary.

Additionally, regular cleaning and equipment maintenance are crucial for complying with health regulations and keeping your customers safe.

Finally, you should also think about scheduling preventive maintenance for your equipment. This can prevent more costly breakdowns from happening in the future, saving you money in the long-term.

• Total Monthly Cost of Cleaning and Maintenance: $200 to $800

How To Reduce Butcher Shop Costs

Now that we’ve covered all the expenses your butcher shop will need to budget for, let’s explore how to reduce these costs.

This will help you keep your expenses from eating too much into your revenue and decreasing net profits.

Minimize Waste

One of the best ways to reduce your costs is by minimizing waste. To accomplish this, you should implement a robust inventory management system to track stock levels and expiration dates.

You’ll also be able to analyze your sales data to get a better understanding of your inventory turnover. This allows you to more accurately forecast demand, and adjust your order quantities accordingly.

In addition to managing your inventory well, you might consider using less popular cuts for prepared foods or specials.

Finally, consider offering discounts on items approaching their sell-by date in order to recoup some revenue on products you’d otherwise have to throw away.

Build Strong Supplier Relationships

Since inventory is likely to be your biggest expense, it’s key to build strong relationships with your suppliers. 

For example, you might explore direct partnerships with local farms to cut out the middleman. Additionally, this may allow you to offer unique, high-quality products.

You might also want to work with multiple suppliers. This way, you can compare prices across suppliers, as well as have a consistent supply of products.

You can also get your costs down by committing to consistent order volumes, which can help you negotiate more favorable prices.

Additionally, think about joining a buying group to leverage collective purchasing power, which is another great tactic for reducing your inventory expenses.

Ultimately, the more you can streamline your supply chain, the less you’ll need to spend on purchasing your products.

Invest in Energy-Efficient Equipment

Energy-efficient equipment is not only better for the environment, but it’s also better for your bottom line. After all, the less energy you need, the less you need to spend on it.

So, consider reducing your energy costs by using equipment like modern refrigeration units.

Additionally, LED lighting is a great energy-efficient lighting solution, which can also help improve your product displays and the ambiance inside your meat shop.

Lastly, don’t be afraid to research other ways in which you can save on electricity and energy usage, like efficient HVAC systems and low-flow water fixtures.

Streamline Operations With Technology

One more great strategy for reducing your butcher shop expenses is to streamline your operations with technology.

For example, with a comprehensive POS system, you can:

• Identify peak hours and adjust staffing accordingly

• Track sales trends and inventory levels

• Analyze sales data to optimize your product mix

• Automate reordering

• Track customer preferences with customer relationship management tools

• Offer online ordering and integrate a digital storefront

Ultimately, using technology is key to effectively managing your butcher shop and its expenses. The more you can streamline your operations with technology, the more time you’ll have to focus on business and revenue growth.

How To Boost Butcher Shop Revenue

By now, you should have a good idea of the costs your meat shop will face and some steps you can take to minimize those expenses.

However, reducing costs isn’t the only way to improve profitability–so is increasing sales! So, let’s explore some strategies you can use to boost your butcher shop revenue.

1. Enhance Your Product Offerings

One great way to increase your butchery’s revenue is by expanding your selection of premium and specialty meats. For example, you might offer options that are:

• Grass-fed

• Organic

• Locally-sourced

You could also stock unique options such as game meets or heritage breed pork.

Of course, you might also think about developing a line of house-made products, such as signature sausage blends or marinades.

Prepared and value-added products, like pre-seasoned meatloaf or stuffed chicken breasts, can also be a great incentive for customers looking for a simple-to-make but delicious meal. These types of products typically have high margins, which is perfect for boosting revenue.

Lastly, consider offering complementary products, like a curated selection of wines or craft beers, that pair well with your meats. Other complementary items, such as spices, sauces, or local artisanal goods can also sell well.

Even high-quality cooking utensils and grilling accessories may be good products for your butcher shop to offer. Ultimately, it’s key to think about who your target customers are and how you can tailor your product assortment towards them.

2. Expand Services and Revenue Streams

You may also want to think about expanding the services you offer and diversifying your revenue streams.

For instance, you could offer catering services, providing meat trays for parties and events, or even partnering with local event planners or corporate offices.

Another idea is to conduct classes and workshops. For example, you could host butchery classes for home cooks, or offer grilling and smoking workshops during peak seasons.

Additionally, developing wholesale accounts can be an effective way to diversify your revenue stream. You could supply local restaurants with your high-quality meats, or even partner with meal kit services or speciality food stores.

One more idea is to think about developing a line of in-house products, like sausages or jerky, that you can sell through other retailers.

3. Improve Customer Experience and Marketing

Customer experience and marketing typically go hand-in-hand, and they’re both key elements in boosting your butcher shop revenue.

So, let’s explore a few ways to improve your customer experience and marketing efforts:

• Educate Your Customers: Consider offering cooking tips and recipe cards with purchases, or host in-store demonstrations on meat preparation techniques.

• Leverage Social Media: Share mouthwatering photos of your products, and post cooking videos or live Q&A sessions with your butchers.

• Implement A Loyalty Program: Offer points or discounts for repeat customers, and provide exclusive offers to loyalty program members.

• Enhance The In-Store Experience: Ensure your shop is always clean, well-organized, and inviting, and train staff to provide excellent customer service and product knowledge.

Ultimately, marketing is key for helping new customers discover your store, while a top-tier customer experience is crucial for getting them to come back time and time again.

5. Seasonal and Holiday Strategies

Holidays are an excellent opportunity for your butcher shop to offer specials and boost revenue.

For example, you can develop holiday-specific offerings by creating a special holiday roast or prepared dishes. You might also consider providing pre-order services for holiday meals.

Of course, your butcher shop should also try to capitalize on the grilling season by stocking a wide variety of grilling cuts during summer months. You can even offer grilling packages that include meats, marinades, and rubs.

Finally, just as you want to prepare for the summer grilling season, you should try adapting to other seasonal eating habits as well.

For example, think about promoting lean meats and poultry during health-focused January, and consider highlighting stew meats and roasts during colder months.

6. Build Community Connections

One more great way to increase revenue for your butcher shop is by getting active in your local community.

For example, you could partner with other local businesses, like nearby bakeries or produce shops, for cross-promotion amongst your stores. Likewise, consider participating in local food festivals or farmers markets for even more exposure.

You might also think about supporting other community events, like hosting community barbeques or cooking showcases.

Additionally, sponsoring local sports teams and charities can be a great way to build connections and goodwill in your community.

Finally, give some thought to how you might be able to collaborate with local media. Doing a cooking segment on a local news show or contributing articles or recipes in your community’s newspaper can be excellent strategies for getting your name in front of new potential customers. 

These tactics can also help establish you as an expert in all things meat and lends credibility to the quality of your business.

Measuring Success and Planning For Growth

To confirm your cost-cutting and revenue-boosting strategies are effective, it’s critical to regularly assess your performance. Additionally, it’s important that you plan for the future to ensure long-term sustainability.

So, lastly, let’s explore some tips to keep in mind so you can measure your success and plan for growth.

1. Key Performance Indicators (KPIs) to Track

One of the most important things you should do as a business owner is set goals and measure your progress towards them with key performance indicators (KPIs). 

Some KPIs you’ll likely want to track include:

• Total sales revenue

• Gross and net profit margins

• Cost of goods sold (COGS)

• Operating expenses ratio

• Labor cost percentage

• Sales per square foot

• Average transaction value

• Customer retention rate

• Inventory turnover rate

• Shrinkage rate (amount of inventory lost due to theft, spoilage, or errors)

• Customer acquisition cost

• Employee retention

Keep in mind that the KPIs above are not an exhaustive list of all the key metrics should track. 

So, be sure to think about what your goals are and how you can measure your progress to determine which KPIs you should measure.

2. Regular Financial Review

It’s also important to review your finances regularly. Be sure to conduct monthly reviews of your profit and loss statements, and compare your performance to industry benchmarks.

After you finish each review, take some time to think about how you can adjust your current strategies based on what is and isn’t working well.

Overall, by consistently reviewing your financials, you’ll have a better understanding of how your business is performing and how you can improve.

3. Stay Informed About Industry Trends

You should also stay informed about meat industry trends by attending trade shows and industry conferences. This can help you connect with other butcher shop owners and learn from them.

Additionally, subscribing to butchery and specialty food publications is a great way to stay up-to-date on the latest developments in the industry.

Finally, consider joining professional associations for networking and education opportunities. Remember, the more you stay connected to the industry, the better you’ll be at staying ahead of the competition.

4. Invest in Your Team

Providing ongoing training for your butchers and other staff is critical to the success of your business. After all, having skilled and knowledgeable employees is key to delivering the highest-quality product possible.

So, be sure to teach your staff all the skills they need to be able to help customers. Additionally, it’s important to instill good values. 

For example, in an interview with Butcher Magazine, when asked what the first thing he would do to start with a new apprentice was, Dario Cecchini, sometimes referred to as “the greatest butcher in the world,” said:

“I’d start by teaching them the great responsibility they have, due to the fact that each cut of meat was once part of a life and so it has the right to our maximum respect.”

Fostering a positive work environment based on good values is a great way to create a sense of community amongst your employees, as well as reduce turnover.

Finally, you might also consider a profit-sharing model or performance bonuses to align staff interests with business success.

5. Plan for Expansion

If your butcher shop is a success, you might think about opening additional locations. However, just be sure your current meat shop is consistently profitable, as overextending too quickly could jeopardize the business.

Additionally, you may want to look into e-commerce options to expand your market and reach customers beyond your local area.

Lastly, consider investigating opportunities for product line expansion or private labeling. It could be an opportunity to take your revenue to the next level.

Why Toast Retail is Perfect for Butcher Shops

In today's competitive retail landscape, selecting the right technology is essential for both new ventures and established businesses aiming for success. Solutions like Toast retail not only streamline operations, making them more efficient, but also provide invaluable insights to optimize the financial health of the business. 

By harnessing the power of point of sale technology, retailers can gain a competitive edge, improve customer satisfaction, and drive sustainable growth. Choosing the right technology sets the foundation for long-term success, empowering businesses to adapt to evolving market demands and thrive in an increasingly digital world.

The tech that redefined restaurants is now here to transform retail. Supercharge your store with the POS built for high volumes and complexity, offering everything you need to run your business on one platform. Toast's retail offering is a game-changer for businesses like convenience stores, liquor stores, and grocery stores, revolutionizing how they operate and interact with customers. Here's why Toast is the perfect fit for these retail environments.

1. Helps Modernize How You Sell

Toast's intuitive, cloud-based system simplifies daily operations. Its user-friendly interface makes staff training a breeze, ensuring seamless adoption across your team. Whether it's processing payments in-store or integrating with online sales channels, Toast ensures a smooth and consistent experience for your customers regardless of how they shop.

• Intuitive Cloud-Based System: Our intuitive, cloud-based system is easy to learn and easy to use. Say goodbye to complicated interfaces and hello to streamlined processes. Toast is designed to simplify your day-to-day operations, from staff training to consolidated operations, ensuring maximum efficiency and productivity.

• Seamless Payment Processing: Toast’s seamless payment processing easily integrates with online payments for smoother sales every time, no matter how your customers are shopping. This integration ensures a hassle-free experience for both customers and staff, leading to increased satisfaction and faster transactions.

• Flexible Order and Checkout Options: Offer flexible and efficient order and checkout options with reliable hardware including handhelds, kiosks, and guest-facing terminals. Adapt to the diverse needs of your customers and reduce wait times at checkout with Toast's versatile hardware solutions, enhancing the overall shopping experience.

2. Streamline Retail Management

Efficiency is key in retail, and Toast delivers with automated, mobile-first inventory management. Say goodbye to manual inventory tracking and hello to SmartScan, a feature that enables quick product scanning and shelf placement. Managing thousands of SKUs becomes effortless with Toast's intuitive product database and bulk update capabilities.

• Automated, Mobile-First Inventory: Experience the freedom of automated, mobile-first inventory management with Toast. Create and print barcodes in bulk, and take new products from scan to shelf in seconds with our SmartScan feature. Say goodbye to tedious manual inventory tasks and hello to streamlined operations.

• Efficient SKU Management: Easily manage thousands of SKUs with our intuitive product database and bulk updates feature. Modify, reprice, and import multiple products at once, saving valuable time and resources. With Toast, keeping track of your inventory has never been easier.

• Retail-Enhanced Dashboards: Stay on top of your business with retail-specific dashboards and cost-tracking reports. Monitor trends, maximize margins, and ensure your top-selling products are always stocked, empowering you to make data-driven decisions that drive profitability.

3. Tailor Your Customer Experience

Toast empowers you to tailor the customer experience to fit your unique retail concept. Whether you're considering adding food service or expanding your offerings, Toast's flexible platform accommodates creative expansion.

• Creative Expansion Opportunities: Thinking of adding food service to your retail concept? Including Kitchen Display Systems and Order Ready Boards, our flexible platform allows for creative expansion. Explore new revenue streams and enhance the overall customer experience with Toast's versatile features.

• Online Ordering and Delivery Integrations: Give your guests the option to order from home with Toast’s Online Ordering and our third-party delivery integrations. Meet your customers where they are and provide convenience that keeps them coming back, increasing customer loyalty and satisfaction.

• Loyalty Rewards and Personalized Offers: Be your neighborhood's favorite shop (and incentivize repeat visits) with loyalty rewards and personalized offers. Transform one-time shoppers into loyal patrons by engaging with your community and offering enticing rewards, making your store the go-to destination for your customers.

In conclusion, Toast's retail solution is more than just a point of sale system; it's a comprehensive toolkit designed to elevate your retail store to new heights. From modernizing sales processes to streamlining management and enhancing the customer experience, Toast empowers retail businesses to thrive in today's competitive market.

Related Resources

• Best Butcher Shop POS Systems
• Butcher Shop Business Plan
• How to Open a Butcher Shop
• Butcher Shop Equipment
• Butcher Shop POS Software
• Butcher Shop Marketing Ideas
• How to Design a Butcher Shop
• Butcher Shop Ideas and Concepts
• Butcher Shop Inventory Management
• Cost to Open a Butcher Shop
• How to Run a Butcher Shop