Article How Tablet POS Systems Can Improve Your Restaurant Loyalty Program You may have a restaurant loyalty program, but is it engaging your customers? It's widely accepted that restaurant loyalty programs are an effective way to increase customer engagement and retention. According to the 2019 Restaurant Success Report, 25% of guests surveyed said loyalty programs are extremely important to their guest experience. Resource Restaurant Success Report This industry report collects data from restaurant professionals and guests to help you understand what it takes to create a successful restaurant experience from start to finish. RESOURCE Restaurant Success in 2019 Industry Report You must have Javascript enabled in order to submit forms on our website. If you'd like to contact Toast please call us at:(857) 301-6002 First and last name* First and last name* is required Email* Email* is required Phone number* Phone number* is required Restaurant Name Restaurant Name is required What is your role? Owner Wait Staff General Manager Chef Consultant Operations/IT Other Supplier Technology Partner What is your role? What is your role? is required What best describes your restaurant type? Fine Dining Full Service Casual Casual Dining Cafe / Bakery Fast Casual Fast Food / Drivethrough Food Truck Bar Nightclub Brewery Pizzeria Hotel Restaurants Ghost Kitchen Concessions and Stadiums Other What best describes your restaurant type? What best describes your restaurant type? is required Zip Code Zip Code is required By requesting a demo, you agree to receive automated text messages from Toast. We’ll handle your info according to our privacy statement. Additional information for California residents available here. Not only are they important to guests, but they’re important to a restaurant’s profit:It costs a business about 5-25 times more to acquire a new customer than it does to sell to an existing one.By increasing customer retention just 5%, a business’s profitability will increase by an average of 75%. 80% of future profits come from 20% of current customers.Consumers have expectations when it comes to rewards programs, and if those expectations are not met, it can be very difficult to encourage guests to take advantage of your loyalty program.So what do consumers care about when it comes to restaurant loyalty programs?Easy enrollment options (22%)Access to exclusive deals and coupons (36%)Ease of earning points ( 51%)Ease of redeeming rewards (55%)(Source) Products Toast Marketing Learn how to make your customers happier with guest marketing tools. In a restaurant environment, meeting these expectations is much more difficult to accomplish than it might seem. In most full service restaurants, servers do not accept payments at the table - they bring a check to the table, take the customer’s credit card to a stationary POS system or card reader, and then return with the receipt. In this setting, there is virtually no opportunity for customers to easily enroll in the loyalty program, and the only way to earn and redeem rewards is to carry a physical loyalty card. There are also no way for customers to keep tabs on their rewards points outside of the restaurant. These are some of the many ways your restaurant loyalty program can fail. But there is a solution. Resource The Restaurant POS Comparison Tool A free, customizable Restaurant POS Comparison Tool to research and compare point of sale systems in one Excel spreadsheet or editable PDF. RESOURCE Find the right POS for your restaurant's unique needs You must have Javascript enabled in order to submit forms on our website. If you'd like to contact Toast please call us at:(857) 301-6002 First and last name* First and last name* is required Email* Email* is required Phone number* Phone number* is required Restaurant Name Restaurant Name is required What is your current POS? 2Touch POS Advantix Agilysys Aldelo Aldelo Light Ambur Breadcrumb Breakaway International Brigade Brink Clover DigitalDining Dinerware Focus Foodtec Gusto Halo Harbortouch Hula Leaf Maitre' D Menusifu MICROS 3700 MICROS 9700 Microsale MICROS Simphony NCR - Aloha NCR - Compris NCR - RPOS NCR - Silver None - Cash Register None - Paper & Pencil Other Partech PDQ Pixel Point Positouch POS Lavu Revel Revention R Power Salido Sam4s Shopkeep Sicom Speedline Square Squirrel Talech Task Retail Technology TouchBistro Transax Treatware Trident Versitouch Vivonet Winrest XPIENT What is your current POS? What is your current POS? is required Zip Code Zip Code is required By requesting a demo, you agree to receive automated text messages from Toast. We’ll handle your info according to our privacy statement. Additional information for California residents available here. 4 Ways Tablet POS Systems Can Improve Loyalty Programs1. Digital ReceiptsMany tablet-based POS systems offer digital receipts that allow customers to enter their phone number or email address in order to receive text or email receipts. If the loyalty program is properly integrated with the system, customers shouldn’t have to provide any additional information in order to opt in to the loyalty program. This makes it very easy for customers to join without requiring them to enter too much personal information, which is important because more than one in 10 loyalty members (13%) express frustration or dissatisfaction with too much personal information being requested during loyalty program enrollment (Mintel).2. Customer-Facing Tablets and TerminalsIn addition to helping restaurants serve more customers and turn tables faster, tableside handheld devices and POS terminals that can flip to become customer-facing can make the loyalty opt-in process a breeze. While customers tip, sign, and request a receipt right on the tablet interface to complete payment, some POS systems also offer the option to prompt guests with the opportunity to join the restaurant’s loyalty program by simply checking a box (or entering their email if they did not already request a digital receipt). Products Toast Point of Sale Learn how a better point of sale system can help you run your restaurant. 3. Connect Customer’s Credit Cards to Their Rewards AccountsTablet-based POS systems like Toast allow customers to tie their rewards accounts to their major credit and debit cards. That way, there is no change in the way they pay for meal. Instead, anytime guests pay for a meal, they will automatically earn points and have the option to redeem rewards without being required to present a physical loyalty card or account number.4. Track Rewards Points on SmartphonesSome restaurant loyalty programs have found that when a customer is about to unlock their loyalty reward, they spend 39% more on average (National Restaurant News). However, in order to see this type of uptick in average spend at your restaurant, customers need an easy way to track their rewards so they know when they are close to unlocking a new reward. If your tablet POS system offers the ability to customize digital receipts, the system can provide customers with their rewards points total as well as the additional points earned after each meal.Interested in learning more about the different ways to improve your restaurant by introducing more advanced technology options? Talk to one of our expert restaurant technology consultants today!Related Restaurant Technology ResourcesRestaurant POS SystemBar POS SystemFood Truck POS SystemPizza POS System DISCLAIMER: This information is provided for general informational purposes only, and publication does not constitute an endorsement. Toast does not warrant the accuracy or completeness of any information, text, graphics, links, or other items contained within this content. Toast does not guarantee you will achieve any specific results if you follow any advice herein. It may be advisable for you to consult with a professional such as a lawyer, accountant, or business advisor for advice specific to your situation.