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Under 10 Employees? Explore Starter Kits
Reopening will look different for every restaurant and we are here for you every step of the way. These guest email templates are one tool from our Back in Business restaurant resource center that will help you reset, reimagine and thrive in this new environment. Let’s get creative and get you back to what you do best - delighting your guests.
We encourage you to review this helpful article from the CDC “Interim Guidance for Businesses and Employers” for general COVID-19 best practices. To help you engage with your guests, we’ve created some email templates below. If you find one you like, use it, and customize it to your current health and safety measures.
Hint: if you use our Toast Marketing product, we recommend using the “Reopening” template and customize the message to what makes sense for your restaurant.
Dear valued guest,
We’re excited to share that we are opening our doors to diners on [ DATE ]. Thank you for all of your support. We can’t wait to welcome you back in and to serve you your favorite meal and drink!
For our dining room reopening, we have implemented new standards to help you feel comfortable dining with us:
Leave your cash and cards at home: with our contactless payment options, you can use Apple Pay or scan a QR code on your receipt and pay from the comfort of your phone.
Bring your masks to the restaurant: as a known best practice, we’re requiring all guests to wear masks. Let’s keep each other safe.
Make a reservation to secure your table: don’t worry about standing six feet apart from others as you wait in line for a table. Make a reservation with us at [LINK].
Not ready to dine-in yet? Order takeout from us: you can order ahead, on the go, or from the comfort of your home and quickly pick up at our restaurant. To order, visit our website [INSERT LINK].
While this doesn’t cover the extent of our health and food safety standards, we want you to know that the safety of our restaurant community is our top priority. We thank you for being a valued guest and for trusting us to make your food, build new memories, and bring back one aspect of normalcy.
We look forward to making your favorite meal soon.
[RESTAURANT NAME]
A top priority of ours is - and always will be - the safety of our restaurant community, including you. For our dining room reopening, we have implemented new standards to help you feel comfortable dining with us:
Wear a mask: we’re wearing masks and encourage you to do so too. Let’s keep each other safe.
Make a reservation: this will help you get a table with our reduced capacity and minimize standing in line near others.
Saying goodbye to shared items: we are shifting to single-use items, such as menus and condiments, to reduce cross-contamination between parties.
While this doesn’t cover the extent of our health and food safety standards, we want you to know that the safety of our restaurant community is our top priority. We thank you for being a valued guest and for trusting us to make your food.
We’re excited to share that we are opening our doors to diners on [ DATE ]. Thank you to all who have supported us through the months. A special thank you to our first responders and essential workers that have kept our community safe during this time. We can’t wait to welcome you back in and to serve you your favorite meal and drink!
We wouldn’t be able to reopen our doors without the help of our amazing restaurant community.
For our first responders and essential workers, we are offering a [10% off discount] when you dine with us through [x date]. Thank you for all you do for our community.
For customers that purchased gift cards during COVID-19, we are offering a [20% off discount] when you dine with us through [x date]. Thank you for having our back the past couple of weeks.
Saying goodbye to shared items: we are shifting to single-use items, such as menus and condiments, to reduce cross-contamination between parties
While this doesn’t cover the extent of our health and food safety standards, we want you to know that the safety of our restaurant community is our top priority. We thank you all for being so supportive of us during this time.
A top priority of ours is - and always will be - the safety of our restaurant community, including you. In light of evolving news around COVID-19, we want to share the steps we are taking to minimize risk of contracting and spreading the virus to our valued guests.
While this doesn’t cover the extent of our health and food safety standards, we want you to know that the safety of our restaurant and your experience as our guest is our top priority. We thank you for being a valued guest and hope to see you soon.
All the best,
[Your RESTAURANT NAME]
TELEPHONE NUMBER
A top priority of ours is - and always will be - the safety of our restaurant community, including you. In light of evolving news around COVID-19 (coronavirus), we want to share the steps we are taking to minimize risk of contracting and spreading the virus to our valued guests.
Invested in contactless payments: so you can use digital wallets like Apple Pay to minimize passing credit cards back and forth.
Removed plasticware, napkins, and condiments from public areas: one of our staff members will be happy to get you the items you need.
Offering online ordering: you can order the food you love on the go or from the comfort of your own home so you can avoid waiting in line and quickly pick-up in store. To get started, visit our website [INSERT LINK]
Increased cleaning of high-touch areas: we hold our staff to a high standard when it comes to cleaning our restaurant. During this time, we will hold them to an even higher standard, requiring them to clean high-touch areas more frequently.
While this doesn’t cover the extent of our health and food safety standards, we want you to know that the safety of our restaurant community is our top priority. We thank you for being a valued guest and for trusting us to make your food. We hope to see you soon.
ONLINE ORDERING LINK
A top priority of ours is - and always will be - the safety of our restaurant community and most importantly, you, our guest. In light of evolving news around COVID-19 (coronavirus), we want to share the steps we are taking to minimize risk of contracting and spreading the virus to our valued guests - and solutions we have in place when you may not always have time to cook or meal-prep.