Analytics Marketing & CRM

Toast + Red Onion

We Turn Data Into Dollars For Restaurants

Red Onion (formerly Marketing Vitals) drives top-line by consuming Toast POS transaction / payment data then layering on weather, marketing events, price changes, email-text-loyalty, online ordering, Wifi, coupons and more to generate analytics that illuminates the WHY behind guest behavioral movement in frequency, basket, spend and menu mix. The unique value component with Toast is the ease of combined data allowing our analytics to be running within days. Our one-click analytics solve brands' difficult questions.


  • Price Elasticity Scenario Modeling
    We use demand based data sourced from Toast POS that can auto-calculate the most effective sales price of each menu item in each location with minimum guest loss.

  • Guest Lifestyle For Outreach
    With First/Last Name of your guests we can layer lifestyle data points onto Toast purchase/frequency history for a holistic understanding of each guest's preferences.

  • Attributing Movement to the Event That Caused It
    The biggest need with brands is understanding the why behind what happened and what to do next. Our predictive engine creates the basis for solutions.

  • Eliminate Guesswork
    By using a brand's fact-based data instead of soft data like surveys and social media, we provide actionable solutions around menu, employee and pricing that drives top-line sales.

Having insights about your guests purchase behavior makes it so much easier to evaluate campaign performance, menu improvements, and which things truly drive reach and frequency. Marketing Vitals gives us data insights quickly & comprehensively to help us make the very best decisions.

Brian Hipsher

CMO, Charleys Philly Steaks

Visit Red Onion for more information!

Learn How Toast Can Help Your Restaurant

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