Toast Integrates with Paytronix to Enhance Loyal Customer Behavior for Restaurants of All Sizes

Jul 20, 2017

Partnership drives restaurant loyalty programs, email clubs, gift solutions and more to help diners choose a brand first and more frequently

BOSTON, July 20, 2017 -- Toast, the all-in-one restaurant technology platform and one of the fastest-growing SaaS companies in the U.S., today announced an integration with Paytronix, a leading provider of reward program solutions for restaurants and retailers. Toast users are now able to extend their restaurant management platform with Paytronix loyalty and gift card solutions, ensuring an exceptional guest experience at all touch points - in-store, mobile, social networks, and online.

Paytronix stored value solutions ensure an exceptional customer experience. With a ready-made solution, a brand’s biggest ambassadors acquire gift cards at third-party retailers or online either with a physical card or virtual card purchase to share the brand experience with their friends, family, colleagues and business associates. Reporting capabilities complete the turnkey offering, enabling restaurants to do central and decentralized money movement with discount tracking. This ensures the discount expense is attributed to the time the card is redeemed, rather than when it is purchased - freeing up expenses for other traffic-building programs.

"Toast’s mission of enabling restaurants to deliver the best customer experience by leveraging innovative technology is furthered through our integration with Paytronix,” said Aman Narang, president and co-founder of Toast. "Toast’s best-in-class partner ecosystem, the Toast API Partner Program, empowers Toast users with the ability to further streamline operations and grow revenue.”

With the Toast and Paytronix Integration, users will be able to increase loyalty with diners and:

  • Sell more gift cards by making it easy for guests to find them whenever and wherever they are needed
  • Empower operators with a robust loyalty program
  • Provide online options with physical card web sales and eGift features, which plug into users’ existing website(s)
  • Manage money movement, liability, discount tracking, and escheatment processes
  • Deliver an improved staff and guest experience with:
    • Card numbers for unique account identification
    • Card activation dates for appropriate expiration and escheatment processing
    • Current balances on active cards for consistent liability reporting

“Integrating Toast with the Paytronix platform lets restaurants take advantage of our platform and all the ways in which stored value programs can help them recruit new customers and increase sales,” said Michelle Tempesta, head of marketing, Paytronix Systems, Inc. “With stored value programs, merchants can provide the convenience of pre-paid, cashless purchases for high-traffic locations. Operators transform the customer experience with our technology thereby creating an environment that enables them to serve more guests in a short period of time.”

Toast POS offers advanced functionality to manage the day-to-day operations of the restaurant, including quick menu modifications, real-time enterprise reporting and labor management on an easy-to-use interface. The platform also features revenue-driving tools including physical and digital gift cards, loyalty programs and online ordering.

To learn more about Toast and Paytronix visit:

About Toast

Toast is a simple and powerful all-in-one restaurant platform. Built specifically for restaurants, Toast offers a mobile, cloud-based point of sale (POS) system that incorporates key facets of the guest experience into one platform, connecting the restaurant POS system with integrated online ordering, gift card and loyalty programs, and labor and sales reporting. Toast customers have experienced a 20% increase in revenue via improved throughput, 3x increase in tips from digital signatures, and 50% increase in online orders after switching to the Toast platform. Learn more about Toast at or on their Facebook page.

About Paytronix

Paytronix’s proprietary guest engagement platform helps more than 300 restaurant and retail chains manage and grow more than $18 Billion in guest spend. Customers benefit from big data consumer insights that Paytronix generates from 1-to-1 engagement with more than 165 million loyal guests—through mobile, social and today’s most innovative digital marketing tools. As a result, customers can more effectively segment and motivate their guests to increase spend and drive revenue.


Karen DeVincent
PR and Branding Manager

About Toast

Toast [NYSE: TOST] is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a comprehensive platform of software as a service (SaaS) products and financial technology solutions that give restaurants everything they need to run their business across point of sale, payments, operations, digital ordering and delivery, marketing and loyalty, and team management. We serve as the restaurant operating system, connecting front of house and back of house operations across service models including dine-in, takeout, delivery, catering, and retail. Toast helps restaurants streamline operations, increase revenue, and deliver amazing guest experiences. For more information, visit