Toast Named Leader in 2018 IDC MarketScape for Restaurant Point of Sale, Finalist in SXSW 2019 Interactive Innovation Awards, Among Others

Jan 29, 2019

Boston, MA—January 29, 2019 - Toast, the fastest-growing restaurant management platform in the U.S., today announced Toast Go™, a fully integrated handheld point of sale system designed and built for restaurants, is a finalist in the 2019 SXSW Interactive Innovation Awards; winners are announced on March 11, 2019. The Company has also been named a market leader in the IDC MarketScape: Worldwide Point-of-Sale Software in Quick-Service Restaurants 2018 Vendor Assessment*.

"Toast has demonstrated a suite of capabilities that have established the platform as a true omni-channel point of sale for restaurants," said Robert Eastman, research manager at IDC. "Combined with a self-professed obsession with customer success, Toast is a leader in cloud based point of sale platforms."

In addition to recognition from the IDC MarketScape and SXSW, Toast was honored with additional acknowledgments from:

  • Best in Biz Awards: Toast Go received “gold” level recognition in the “Best Product of the Year - SMB” category. The Best in Biz Awards are the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America.
  • New York Design Awards: Toast received “silver” level recognition in the “Digital - Food & Drink” category. The New York Design Awards program provides marketplace recognition across an extensive range of categories and celebrates the creativity and courage of those who are leading the way.
  • G2 Leader - Winter 2019: Toast has been identified as one of the best restaurant POS/restaurant management software and services companies via G2 Crowd, a peer-to-peer, business solutions review platform. The rating is based on Toast’s high levels of customer satisfaction and the likelihood that real G2 Crowd users will recommend the software and services to others.

“A win for Toast is a win for our entire Toast Community,” said Aman Narang, president and co-founder of Toast. “We are pleased to celebrate the exciting recognitions from the IDC MarketScape, SXSW, and others, alongside our customers. In turn, we’re thrilled to recognize the amazing accomplishments of the Toast Community from the past year with our second annual Toasty Awards, an opportunity to honor the hard work and ingenuity of the Toast restaurant community.”

About Toast

Launched in 2013, Toast powers successful restaurants of all sizes with a technology platform that combines restaurant POS, front of house, back of house and guest-facing technology with a diverse marketplace of third-party applications. By pairing technology with an unrivaled commitment to customer success, Toast helps restaurants streamline operations, increase revenue and deliver amazing guest experiences. Toast was named to the 2018 Forbes Cloud 100 and recognized as the third fastest-growing technology company in North America on the 2017 Deloitte Fast 500. Learn more at

Karen DeVincent
Sr. PR & Communications Manager

*(doc #US42408917, December 2018); About IDC MarketScape: IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Toast

Toast [NYSE: TOST] is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a comprehensive platform of software as a service (SaaS) products and financial technology solutions that give restaurants everything they need to run their business across point of sale, payments, operations, digital ordering and delivery, marketing and loyalty, and team management. We serve as the restaurant operating system, connecting front of house and back of house operations across service models including dine-in, takeout, delivery, catering, and retail. Toast helps restaurants streamline operations, increase revenue, and deliver amazing guest experiences. For more information, visit