Why does social media matter in my restaurant marketing plan?
Billions of people use social media. It’s not a fad, and it's not something that’s solely used by individuals to communicate and share fun content.
Social media now plays a huge role in conducting business, especially for restaurants, so it’s important you have a plan and know what works and what doesn’t for your business.
A whopping 77% of the US population is active on social media – that means by simply posting a photo of a menu item, you could be bringing in your next customer. That’s one of the many reasons why restaurant social media marketing is more important than ever.
Guests love to research their options on Google and check out restaurants’ social media profiles before deciding to pay a visit or order online, which means you need a strong social media presence that captures the essence of your restaurant’s brand and personality.
What social media platforms should my restaurant have a presence on?
The four social media platforms (at a minimum) your restaurant should be active on are:
Instagram: Instagram is great for visual storytelling through photos and videos, sharing and connecting with guests, and sharing a behind-the-scenes look at your restaurant.
Facebook: Facebook is the most popular social media site of all time – and can be a great way to interact with guests and share day-to-day information and updates.
Twitter: Twitter is ideal for guest engagement and communication. It’s a great way to announce specials, share quick news and updates on your restaurant, and interact with new and existing customers.
TikTok: TikTok has blown up recently, taking it from an app largely aimed towards younger generations to an established social media site. And for restaurants, TikTok is an extremely effective marketing tool, and a great way to showcase your creativity.
Get the Guide to Restaurant Social Media Marketing
Ready to learn how your restaurant can master social media?
Download the Guide to Restaurant Social Media Marketing to learn how to optimize your social media presence to showcase your brand, tell your story, attract new customers, and engage with your audience.
You’ll also get access to real-world restaurant social media examples from those who have mastered the craft.